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+# Canvas model
+
+BlueCanary: a startup that detects and prevents data breaches.
+
+## Building blocks
+
+### 1. Customer segments
+
+An organization serves one or several customer segments. CS are different groups of people
+or organizations an enterprise aims to reach and serve.
+
+Grouping customers by:
+
+- common needs
+- common behaviors
+- attributes (various)
+
+#### BlueCanary customer segments
+
+Business and enterprises with many layers of authentication and hierarchil or scattered user management.
+
+One segment:
+- Businesses and enterprises willing to pay subscription fees yearly
+
+```
+Types of segments:
+------------------
+Niche market
+Segmented since different payment options
+
+Customer segments:
+------------------
+Privacy oriented, paying users
+Privacy oriented, freemium users
+```
+
+### 2. Value Propositions
+
+An organization seeks to solve customer problems and satisfy customer needs with value propositions. Value propositions are an -*aggregation of benefits** offered by the business to the customers. 
+
+-Cost of the product < Customer net price < customer perceived value.*
+
+### BlueCanary Value propositions
+
+```
+Element descripition:
+---------------------
+Customization
+Getting the job done
+Price
+Risk reduction
+Accessibility
+
+Value propositions
+------------------
+Paying user:
+- BlueCanary's managed accounts that can be created using web API
+- 10 Slack accounts
+- 150 accounts from common email providers
+- mail redirect
+- Irc support
+- Mail support
+- Phone support
+```
+
+### 3. Channels
+
+Value propositions are delivered to customers trough channels of -*communication, distribution and sales**.
+
+#### BlueCanary Channels
+
+```
+Channels:
+---------
+Online:
+- Awareness: free advertisement through blogging / posting on forums, online communities, social networks.
+- Partnership with haveibeenpwned.com
+- Communication: Support forum, chatting / micro-blogging platforms (IRC, twitter)
+
+Offline: none
+```
+
+### 4. Customer relationships
+
+Customer relationships are established and mantained with each customer segment.
+
+```
+Paying users:
+- Automated and assisted account creation
+- Self-service account renewal and payment procedure
+- Irc channels, e-mail contacts for dedicated personal assistance
+- Social network and online communities for information broadcast to all users.
+
+```
+### 5. Revenue Streams
+
+Revenue streams result from value propositions succesfully offered to customers.
+
+#### BlueCanary revenue streams
+
+```
+Subscription fees: of paying users, fixed per month. List price fixed, customers can get a discount for long-time subscription.
+Possibility of automated online payments: Paypla, etsy, Monero, etc
+```
+
+### 6. Key resources
+
+Assets required to offer and deliver the previously described building blocks.
+
+#### BlueCanary Key resources
+
+```
+Physical:
+- Server (hosting) provider with flexible configuration of network bandwidth.
+- Large scraping facility by in-house machines.
+- Data Backup facility for hosted and in-house data (especially paying customers' data).
+
+Human:
+- Sysadmin(s) with experience in BlueCanary server management
+- In-house lawyer for public relationships
+- Support technicians with night-hours disponibility.
+- social/community manager for social network communication.
+```
+
+### 7. Key activities
+
+Activities required to offer and deliver the previously described building blocks. Connected to -*key resources**.
+
+#### BlueCanary key activities
+
+```
+BlueCanary account management:
+- Dark Web monitoring
+- Private forum monitoring
+- Irc channel monitoring
+- Pastebin monitoring
+- Auction monitoring
+- Cross account usage monitoring
+- Account breach monitoring
+
+Customer Support:
+- social/community manager for broadcast of important information
+- Alert in case of breach
+
+Policy:
+- Analysis of current regulations regarding external accounts collection, privacy-oriented services by one or more lawyers.
+```
+
+### 8. Key partnerships
+
+Activities can be outsourced and resources can be acquired outside the enterprise.
+
+#### BlueCanary key partners
+
+```
+Technical:
+- Cloud / hosting provider for cheap server deployment and data backup.
+
+Policy:
+- Possible partnership: lawyers' firm for analysis of regulations
+- Partnership with security research labs
+- Partnership with haveibeenpwned.com
+```
+
+### 9. Cost structure
+
+Busisness model elements result in a cost structure. The two possible classes of cost structures are -*cost-driven** and **value-driven**.
+
+#### BlueCanary cost structure
+
+```
+Businesses and Enterprises: value-driven cost structure
+- Cost of deployment and server mantainance is low but increases with the number of servers needed.
+- Cost of support is fixed, based on the number of people employed (ideally 5-10).
+- Backup management is one-time deployment and low cost, 1 sysadmin employed.
+```