Data Visualization

Quantify Social Media Usage from mainstream Politicians

by Francesco Gallà and Francesco Mecca

Social media played a significant role facilitating communication and interaction among *socially-aware* communities and participants of political protests.
People used social media to organize demonstrations (both pro- and anti-governmental), disseminate information about their activities, and raise local and global awareness of ongoing events E.g. ↓
HTML5 Doctor Logo

Stepanova, Ekaterina: "The Role of Information Communication Technologies in the "Arab Spring"

HTML5 Doctor Logo Hong Kong protest in 2019

In recent years mainstream politicians strengthen their presence in social media platforms, recognizing the power of such tools.

## Our Objective Quantify and present data on two italian politicians, **Matteo Renzi** and **Matteo Salvini** as a first step towards an appropriate study of the behaviour of influencial politicians online.
## Dataset Our dataset consisted in 5370 posts by Matteo Renzi and Matteo Salvini publicly accessible on Facebook. The dataset was obtained by scraping using [python requests](https://2.python-requests.org/en/master/).
## Main Difficulties Scraping Facebook is a hard task if you can't request API keys. * We got banned various times * Page elements related to likes, interactions and responding users always change `id` and `class` For these reasons we limited the analysis to just two politicians.
* page created in September 2009 * 959 posts from 01-01-2018 to 24-11-2019 * Posts from 2009 to 2017 were removed by the owner of the page * In total 79 000 € were spent on advertising the page on Facebook
* page created in February 2013 * 4411 posts from 28-02-2013 to 24-11-2019 * In total 164 000 € were spent on advertising the page on Facebook
## Future improvements Consider that a post could provide different values such as: * increase partecipation * provide information * grab or detract attention
## Future improvements Focus on semantic analysis: * geographical data * number of likes, shares * rate of engagement * sentiment analysis * fake news detection
## Network Perspective Model the analysis from an ego network: * profiles of people following a politician * spread of relevant/fake information * model engagement and cascading behaviour with other users * model social influence * understand esternalities on a macro scale

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